With my friend Matthias Kiesenebner I created this powerful commercial for the new Liebherr crawler crane.

The spot starts out with closeups of crane parts, peaking in ‘bringing the crane to life’ by powering up it’s headlights. The clip continues fast paced and loud to resolve in a final wide shot. 

Epic sound design from Echoic emphasizes the journey from detail to the full crane.

More info and full credits at http://www.effeff.tv/Liebherr-LR1100/

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